Senior Marketing Analyst

DriveTime Car Sales, LLC; Tempe (AZ); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Dental insurance

Vision insurance

401(k)

Tuition reimbursement

Wellness program

Job summary

DriveTime Family of Brands is seeking a Senior Marketing Analyst (Performance Marketing Analyst) to optimize lead-to-sale conversions across email, SMS, outbound calls, web chat, and retail interactions. You will develop measurement strategies, run advanced tests, and partner with marketing, sales, and BI to generate insights that improve engagement and conversions.

The role emphasizes data-driven decision making, reporting, and collaboration across teams.

Qualifications

• A quantitative degree in economics, finance, analytics, math, engineering, or computer science.
• 3+ years of experience in an analytics capacity.
• Proficient in Snowflake, SQL, Python, and data visualization.
• Experience with email analytics, call center sales analytics, and retail analytics is a major plus.
• Strong understanding of customer journey optimization and conversion metrics.
• Killer analytical and reporting abilities.
• Capability to analyze data and prepare timely reports on findings.
• Strategic thinker; open-minded and proactive.

Responsibilities

• Analyze performance of customer communications across email, phone, SMS, web chat, and retail channels to identify trends and opportunities.
• Design and execute A/B and multivariate tests to optimize strategies.
• Build and maintain reports linking CRM and marketing data to conversions.
• Partner with marketing, sales, and support to improve customer journeys.
• Present actionable insights and recommendations to stakeholders.
• Contribute expertise in customer analytics to advance measurement practices.

Skills

Analytical thinker

Strategic thinker

Intellectual curiosity

Willingness to go above and beyond

Education

Quantitative degree in economics/finance/analytics/math/engineering/CS

Tools

Snowflake

SQL

Python

Data visualization

Job description

What’s Under the Hood DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership. You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

What’s the Job?

In short we’re looking for a Senior Marketing Analyst (Performance Marketing Analyst) to play a key role in improving lead-to-sale conversion through customer communications. This role will focus on analyzing and optimizing performance across email, SMS, outbound calls, web chat, and retail sales interactions. You’ll develop measurement strategies, conduct advanced testing, and partner with marketing, sales, and BI teams to generate insights that drive stronger conversion and customer engagement.

Key Responsibilities

• Analyzing customer communications performance across email, phone, SMS, web chat, and retail sales channels to identify trends and opportunities.
• Designing and executing A/B and multivariate tests to optimize communication strategies.
• Building and maintaining reporting that connects CRM and marketing data to conversion outcomes.
• Partnering with marketing, sales, and support teams to recommend improvements to customer journeys.
• Presenting actionable insights and recommendations to business stakeholders.
• Contributing subject matter expertise in customer analytics or nurture analytics and helping advance measurement practices within the team.

Qualifications

• A quantitative degree in either; economics, finance, analytics, math, engineering, computer science.
• 3+ years experience in an analytics capacity.
• Willingness to go above and beyond what might be expected.
• Proficient in Snowflake, SQL, Python, and data visualization.
• Experience with email analytics, call center sales analytics, and retail analytics is a major plus.
• Strong understanding of customer journey optimization and conversion metrics.
• Killer analytical and reporting abilities.
• You’ll need the capability to analyze data and in return, prepare timely reports on your findings.
• Strategic thinker.
• We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.
• Intellectual curiosity.
• Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base? If so, this could be the role for you.

Benefits & Culture

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
• Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!
• For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!
• Anything Else? Absolutely. DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here.
• Give Us a Reason (or not), and We’ll Celebrate.
• Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
• We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!
• Hiring is contingent upon successful completion of our background and drug screening process.
• DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.