Senior Payor Product Launch & Commercialization Lead

CVS Health; Richmond (VA); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings

Wellness programs

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to guide go-to-market plans, evidence-based buyer stories, and adoption strategies for payor-focused products.

You will collaborate with product, marketing, sales enablement, analytics, finance, and operations to ensure market-ready launches and measurable adoption, renewal, and expansion plans. The role may be remote or hybrid across the US, with a focus on aligning portfolios, launch readiness, and cross-functional execution to

Qualifications

• 7+ years in product commercialization or related leadership programs.
• Experience supporting healthcare/payor or B2B enterprise product initiatives.
• Ability to translate strategy into coordinated plans and briefs.
• Experience across matrixed orgs (product, marketing, sales, finance, operations).
• Experience using analytics and evidence to support value propositions.
• Strong written and verbal communication and stakeholder coordination.
• Excellent project management and execution.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Coordinate launch plans, timelines, and stakeholder communications across assigned products.
• Develop product positioning, target audiences, and buyer value stories.
• Clarify product needs and enablement assets with accountable teams.
• Partner with analytics, finance, and product to identify credible value evidence.
• Translate product measures into clear value stories for payors and buyers.
• Support dashboards linking readiness, demand, adoption, and renewal signals.
• Monitor launch effectiveness and identify risks and actions.
• Prepare presentations, FAQs, and sales resources with cross-functional teams.
• Identify opportunities to improve product positioning and cross-portfolio execution.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Healthcare consulting

Leadership development

Education

Bachelor’s degree preferred

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to guide go-to-market plans, evidence-based buyer stories, and adoption strategies for payor-focused products.

You will collaborate with product, marketing, sales enablement, analytics, finance, and operations to ensure market-ready launches and measurable adoption, renewal, and expansion plans. The role may be remote or hybrid across the US, with a focus on aligning portfolios, launch readiness, and cross-functional execution to