Senior Payor Product Commercialization Lead - Remote

CVS Health Corporation; Austin (TX); Remote; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation is seeking a Sr. Manager, Product Commercialization to translate strategy into market-ready plans and evidence-backed adoption initiatives for payor-focused products.

You will partner with product, marketing, sales enablement, analytics, and implementation teams to drive launch readiness and measurable adoption. The position may be remote or hybrid anywhere in the US depending on candidate location and hub access.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or leadership development programs.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions and narratives.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Translate portfolio strategy into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, and stakeholder communications across products or initiatives.
• Develop product positioning, audience definitions, buyer value stories, and proof requirements.
• Clarify product needs and enablement materials with Marketing and Sales Enablement teams.
• Identify credible proof points, value measures, baselines, and reporting requirements with cross-functional partners.
• Turn product analytics into clear value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, and renewal signals.
• Monitor launch effectiveness and identify risks and commercialization actions.
• Prepare presentations, FAQs, sales resources, and proof summaries with accountable teams.
• Identify opportunities to strengthen product positioning and adoption across the portfolio.
• Support broader product organization initiatives tied to payor experience and launch readiness.

Skills

Product commercialization

Go-to-market strategy

Sales enablement

Cross-functional collaboration

Project management

Strategic thinking

Education

Bachelor's degree

Job description

CVS Health Corporation is seeking a Sr. Manager, Product Commercialization to translate strategy into market-ready plans and evidence-backed adoption initiatives for payor-focused products.

You will partner with product, marketing, sales enablement, analytics, and implementation teams to drive launch readiness and measurable adoption. The position may be remote or hybrid anywhere in the US depending on candidate location and hub access.