Strategic Payor Product Commercialization Lead

CVS Health Corporation; Topeka (KS); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement savings options

Paid time off

Wellness programs

Job summary

CVS Health is actively seeking a Sr. Manager, Product Commercialization to drive go-to-market plans for payor-focused products. You will collaborate across product, marketing, sales enablement, analytics, and implementation to ensure credible evidence and market readiness.

The role emphasizes translating strategy into coordinated launches, developing buyer narratives, and delivering adoption dashboards. This position can be remote or hybrid anywhere in the US, with hub-based considerations.

Qualifications

• 7+ years in product commercialization, go-to-market strategy, product marketing, or related leadership programs.
• Experience supporting healthcare, payor, or B2B enterprise product initiatives.
• Ability to translate direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across marketing, sales enablement, analytics, and operations in a matrixed environment.
• Experience using analytics or business cases to support value propositions and launch decisions.
• Strong written and verbal communication for market-facing materials and presentations.
• Excellent project management, prioritization, and stakeholder coordination.

Responsibilities

• Support execution of commercialization initiatives for payor-focused products and capabilities.
• Translate portfolio strategy and priorities into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, and stakeholder communications across products or initiatives.
• Develop product positioning, target audiences, and buyer value stories.
• Partner with Marketing and Sales Enablement to clarify needs, priorities, and timing for materials and training.
• Identify proof points, value measures, baselines, and reporting requirements with analytics and finance teams.
• Translate product analytics into clear value stories for payors, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, adoption, renewal, and expansion signals.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Cross-functional collaboration

Healthcare experience

Analytical thinking

Education

Bachelor’s degree preferred

Job description

CVS Health is actively seeking a Sr. Manager, Product Commercialization to drive go-to-market plans for payor-focused products. You will collaborate across product, marketing, sales enablement, analytics, and implementation to ensure credible evidence and market readiness.

The role emphasizes translating strategy into coordinated launches, developing buyer narratives, and delivering adoption dashboards. This position can be remote or hybrid anywhere in the US, with hub-based considerations.