Payor Product Launch & Commercialization Lead

CVS Health Corporation; Charleston (WV); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Benefits package

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of payor-focused product commercialization, shaping market-ready offerings with evidence-based positioning.

You will partner across product, marketing, analytics, finance, and sales enablement to translate strategy into launches, readiness, adoption, and measurable value for payors, consultants, brokers, and field teams. This remote/hybrid role offers nationwide flexibility and the opportunity to influence

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, or related leadership programs.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise products.
• Ability to translate direction into coordinated plans, readiness activities, and execution requirements.
• Experience working across product, marketing, analytics, finance, sales, and operations in a matrixed environment.
• Strong communication skills with market-facing materials and evidence-based storytelling.

Responsibilities

• Support execution of commercialization initiatives for payor-focused products.
• Translate portfolio strategy and market priorities into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, and stakeholder communications across assigned products.
• Develop product positioning, audience definitions, and buyer value stories.
• Partner with Marketing and Sales Enablement to clarify product needs and deliver materials and training.
• Collaborate with Analytics, Finance, and product teams to identify proof points and reporting requirements.
• Translate product analytics into value stories for payors, consultants, and field teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, and renewal signals.
• Monitor launch effectiveness and provide recommendations to improve commercialization actions.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Cross-functional collaboration

Healthcare industry knowledge

Leadership development programs

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of payor-focused product commercialization, shaping market-ready offerings with evidence-based positioning.

You will partner across product, marketing, analytics, finance, and sales enablement to translate strategy into launches, readiness, adoption, and measurable value for payors, consultants, brokers, and field teams. This remote/hybrid role offers nationwide flexibility and the opportunity to influence