Payor Product Commercialization Lead

CVS Health; Pierre (SD); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager of Product Commercialization to drive execution of payor-focused product launches.

You will partner with product, marketing, sales enablement, sales, and analytics to translate strategy into market-ready plans, credible proof, and adoption activities. The role may be remote or hybrid in the US, with a focus on ensuring clear positioning, evidence-based value narratives, and timely delivery across initiatives.

Qualifications

• 7+ years in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or completion of a leadership development program.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions and launch decisions.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Translate portfolio strategy and market priorities into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, and stakeholder communications across assigned products.
• Develop product positioning, target audience definitions, and buyer value stories.
• Clarify product needs and timing with Marketing and Sales Enablement while teams deliver materials and training.
• Identify credible proof points, value measures, and reporting requirements for market-facing use.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Leadership development

Healthcare consulting

Cross-functional collaboration

Analytical skills

Stakeholder coordination

Education

Bachelor’s degree

Job description

CVS Health is seeking a Sr. Manager of Product Commercialization to drive execution of payor-focused product launches.

You will partner with product, marketing, sales enablement, sales, and analytics to translate strategy into market-ready plans, credible proof, and adoption activities. The role may be remote or hybrid in the US, with a focus on ensuring clear positioning, evidence-based value narratives, and timely delivery across initiatives.