Payor Product Launch Manager — Commercialization Leader

CVS Health; United States; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market plans for payor-focused products. You will partner with product, marketing, analytics, and finance teams to translate strategy into market-ready requirements and credible evidence.

This role emphasizes execution, cross-functional collaboration, and measurement of adoption and value. Remote or hybrid work options apply, with focus on launch readiness and ongoing optimization.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, or related leadership programs.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions and launch decisions.

Responsibilities

• Coordinate launch plans, timelines, and stakeholder communications across assigned products or initiatives.
• Translate portfolio strategy, product direction, and priorities into go-to-market plans and execution activities.
• Develop product positioning, target audiences, buyer value stories, and proof requirements.
• Create and align materials and training with Marketing and Sales Enablement.
• Identify credible proof points, baselines, and reporting needs for market-facing use with Analytics and Finance.
• Help translate product analytics into clear value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, conversion, and renewal signals.
• Monitor launch effectiveness and adoption, identifying risks and required actions.
• Develop presentations, FAQs, sales resources, and commercialization assets with accountable teams.
• Suggest opportunities to improve product positioning and adoption across the portfolio.
• Support broader payor experience and launch-readiness initiatives.

Skills

Project management

Cross-functional collaboration

Stakeholder coordination

Written and verbal communication

Analytical thinking

Education

Bachelor’s degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market plans for payor-focused products. You will partner with product, marketing, analytics, and finance teams to translate strategy into market-ready requirements and credible evidence.

This role emphasizes execution, cross-functional collaboration, and measurement of adoption and value. Remote or hybrid work options apply, with focus on launch readiness and ongoing optimization.