Senior Payor Product Commercialization Lead

CVS Health Corporation; Montpelier (VT); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement savings options

Paid time off

Job summary

CVS Health Corporation is seeking a Sr. Manager, Product Commercialization to translate strategy into coordinated launch plans and market-facing requirements. You will partner across product, marketing, analytics, and sales enablement to ensure evidence-based positioning and successful adoption of payor-focused products.

The role supports remote or hybrid work across the US, emphasizing cross-functional alignment, dashboards, and data-driven storytelling to drive adoption and renewal outcomes.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, and/or related programs.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions, product positioning, launch decisions, and client-facing narratives.
• Strong written and verbal communication skills, including experience developing or coordinating market-facing presentations, seller resources, FAQs, proof summaries, or related materials.
• Strong project management, prioritization, organizational, and stakeholder coordination skills.
• Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Partner with product owners and commercialization leadership to translate portfolio strategy, product direction, and target market priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow‑up actions across assigned products or initiatives.
• Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs, strategic priorities, audience requirements, evidence, deliverables, and timing while accountable partner teams develop and deliver materials and training.
• Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, evidence limitations, and reporting requirements for market‑facing use.
• Help translate product analytics into clear, accurate, and audience‑relevant value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards that connect readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
• Monitor launch effectiveness, buyer and seller feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended commercialization actions.

Skills

Product commercialization

Go-to-market strategy

Stakeholder coordination

Healthcare/payor experience

Analytical storytelling

Education

Bachelor's degree

Job description

CVS Health Corporation is seeking a Sr. Manager, Product Commercialization to translate strategy into coordinated launch plans and market-facing requirements. You will partner across product, marketing, analytics, and sales enablement to ensure evidence-based positioning and successful adoption of payor-focused products.

The role supports remote or hybrid work across the US, emphasizing cross-functional alignment, dashboards, and data-driven storytelling to drive adoption and renewal outcomes.