Senior Payor Product Commercialization Lead

CVS Health Corporation; Little Rock (AR); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of payor-focused product launches, ensuring clear market positioning, evidence-based value storytelling, and adoption through cross-functional collaboration.

The role offers remote or hybrid work within the US, engages product, marketing, sales enablement, analytics, finance, and operations, and emphasizes readiness, measurement, and continuous improvement across launches.

Qualifications

• 7+ years in product commercialization and related fields.
• Experience in healthcare payor, employee benefits, or B2B enterprise.
• Ability to translate strategy into coordinated go-to-market plans.
• Experience across a matrix of product, marketing, sales, and analytics.
• Experience using analytics and performance reporting to support value propositions.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Partner with product owners and commercialization leadership to translate portfolio strategy, product direction, and target market priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions across assigned products or initiatives.
• Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs, strategic priorities, audience requirements, evidence, deliverables, and timing while accountable partner teams develop and deliver materials and training.
• Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, evidence limitations, and reporting requirements for market-facing use.
• Help translate product analytics into clear, accurate, and audience-relevant value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards that connect readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
• Monitor launch effectiveness, buyer and seller feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended commercialization actions.
• Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets in partnership with accountable teams.
• Identify opportunities to improve how products are positioned, introduced, represented across the portfolio, implemented, measured, renewed, and expanded.
• Support broader product organization initiatives tied to payor experience, portfolio coherence, launch readiness, commercialization effectiveness, and cross-functional execution.

Skills

Communication skills

Project management

Stakeholder coordination

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of payor-focused product launches, ensuring clear market positioning, evidence-based value storytelling, and adoption through cross-functional collaboration.

The role offers remote or hybrid work within the US, engages product, marketing, sales enablement, analytics, finance, and operations, and emphasizes readiness, measurement, and continuous improvement across launches.