Senior Product Commercialization Lead

CVS Health; Harrisburg (Dauphin County); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive the execution of payor-focused product launches and enhancements.

This role collaborates across product, marketing, sales enablement, analytics, and finance to transform strategy into market-ready plans, buyer value stories, and adoption programs. The position supports remote or hybrid work across the US, with emphasis on cross-functional coordination, evidence-based content, and emphasis on market-facing readiness and

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or completion of Leadership Development Program.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, strategic briefs, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions, product positioning, launch decisions, and client-facing narratives.
• Strong written and verbal communication skills, including experience developing or coordinating market-facing presentations, seller resources, FAQs, proof summaries, or related materials.
• Strong project management, prioritization, organizational, and stakeholder coordination skills.
• Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority.
• Strong judgment and attention to detail, including the ability to distinguish proven claims from directional evidence and unsupported assumptions.
• Ability to synthesize product, market, customer, and performance information into clear recommendations and practical next steps.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Partner with product owners and commercialization leadership to translate portfolio strategy, product direction, and target market priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions across assigned products or initiatives.
• Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs, strategic priorities, audience requirements, evidence, deliverables, and timing while accountable partner teams develop and deliver materials and training.
• Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, evidence limitations, and reporting requirements for market-facing use.
• Help translate product analytics into clear, accurate, and audience-relevant value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards that connect readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
• Monitor launch effectiveness, buyer and seller feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended commercialization actions.
• Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets in partnership with accountable teams.
• Identify opportunities to improve how products are positioned, introduced, represented across the portfolio, implemented, measured, renewed, and expanded.
• Support broader product organization initiatives tied to payor experience, portfolio coherence, launch readiness, commercialization effectiveness, and cross-functional execution.

Skills

Product commercialization

Go-to-market strategy

Healthcare / payor domain

Matrixed organization

Analytics storytelling

Communication

Project management

Independent work

Judgment & detail

Strategic synthesis

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive the execution of payor-focused product launches and enhancements.

This role collaborates across product, marketing, sales enablement, analytics, and finance to transform strategy into market-ready plans, buyer value stories, and adoption programs. The position supports remote or hybrid work across the US, with emphasis on cross-functional coordination, evidence-based content, and emphasis on market-facing readiness and