Senior Lifecycle Growth Manager - Remote & AI-Driven

onX; United States; Remote; USD 113,000 - 142,000; Full time

Benefits offered by this job

Health benefits

Annual bonus and equity

401k matching

Flexible PTO & holidays

Outdoor/active lifestyle funds

Job summary

onX is seeking a Senior Lifecycle Marketing Manager to drive subscription growth for onX Hunt through Day 7 and Day 30 conversion, upgrades, and reactivations. You’ll leverage data-driven insights, A/B testing, and AI-powered systems to scale personalized messaging across Braze, Amplitude, and Braze channels.

The role reports to the Manager of Growth and Lifecycle Marketing and requires collaboration with product, engineering, BI, and finance.

Qualifications

• Eight years of lifecycle, CRM, retention, or growth marketing experience in consumer subscription or mobile app businesses.
• Bachelor’s degree in Marketing, Business, or equivalent experience.
• Proven track record with designing, running, analyzing, and documenting A/B tests with measurable gains.

Responsibilities

• Own the lifecycle conversion funnel for D7, D30, upgrade, and reactivation; drive revenue and retention.
• Self-serve insights in Amplitude and synthesize learnings into testable hypotheses.
• Run a high-velocity experimentation program across email, push, and in-app messages in Braze.
• Scale personalized messaging and collaborate with product, engineering, and BI for events/attributes.
• Self-serve analysis and readouts, communicating outcomes with clear caveats.
• Collaborate cross-functionally with finance, brand and growth marketing, and Hunt creative teams to align programs with revenue goals.
• Use AI tools to build repeatable workflows that automate campaign creation and analysis.
• Embed AI as a co-pilot in daily workflows and refine its use with validation.
• Mentor junior marketers on experimentation rigor and AI-enabled workflows.

Skills

Experimentation

Data-driven

CRM strategy

Lifecycle marketing

Retention

Strategic thinking

Education

Bachelor’s degree in Marketing, Business

Tools

Braze

Amplitude

Figma

Claude

Job description

onX is seeking a Senior Lifecycle Marketing Manager to drive subscription growth for onX Hunt through Day 7 and Day 30 conversion, upgrades, and reactivations. You’ll leverage data-driven insights, A/B testing, and AI-powered systems to scale personalized messaging across Braze, Amplitude, and Braze channels.

The role reports to the Manager of Growth and Lifecycle Marketing and requires collaboration with product, engineering, BI, and finance.