Senior Paid Search Lead — ROAS & Growth

Gametime; San Francisco (CA); On-site; USD 182,000 - 215,000; Full time

Benefits offered by this job

Flexible PTO

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability benefits

401k

Gametime credits

Company off-sites

Wellness programs

Tenure recognition

Job summary

Gametime seeks a Senior Manager, Paid Search to own a key acquisition channel and drive large-scale search programs across Google Ads, Microsoft Ads, and automation tools. You will lead strategy, architecture, bidding frameworks, keyword management, and measurement, collaborating with Product, Data, and Creative teams to improve ROAS and scalable growth in a fast-paced environment.

This senior individual contributor role emphasizes experimentation, strong judgment, and independent execution

Qualifications

• 5+ years of in-house paid search experience.
• Experience managing multi-million-dollar paid search budgets.
• Ownership of ROAS, CPA, or similar outcomes.
• Experience in marketplace, ecommerce, travel, or other high-intent transactional businesses.
• Strong cross-functional collaboration skills.

Responsibilities

• Own ROAS, efficiency, and growth targets across a multi-million-dollar paid search budget.
• Develop and optimize campaign architecture across Google Ads and Microsoft Ads.
• Build and refine keyword strategy, bidding frameworks, audience targeting, negative structures, and query management.
• Audit and direct automated bidding systems, ensuring platform automation aligns with business objectives.
• Partner with Product to improve post-click conversion performance and landing page experience.
• Collaborate with Data and Analytics on attribution, incrementality, and measurement initiatives.
• Identify and execute new growth opportunities across search inventory and audience expansion.
• Build reporting frameworks and performance insights for Growth leadership.

Skills

Analytical skills

Cross-functional collaboration

Ownership mindset

Experimentation

Tools

Google Ads

Performance Max

SA360

Microsoft Ads

Job description

Gametime seeks a Senior Manager, Paid Search to own a key acquisition channel and drive large-scale search programs across Google Ads, Microsoft Ads, and automation tools. You will lead strategy, architecture, bidding frameworks, keyword management, and measurement, collaborating with Product, Data, and Creative teams to improve ROAS and scalable growth in a fast-paced environment.

This senior individual contributor role emphasizes experimentation, strong judgment, and independent execution