Senior Paid Search Lead, B2B Growth & Strategy

Digital Agency Jobs; El Segundo (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Digital Agency Jobs in California is seeking a senior paid search leader to own strategy and performance across a portfolio of B2B clients. You will forecast, plan budgets, and develop testing roadmaps while guiding campaign architecture across Google Ads, Microsoft Ads, and SA360.

You will design measurement strategies to tie paid search to pipeline via CRM integrations and offline conversions, advising clients on trade-offs between cost and lead quality.

Qualifications

• 6+ years in paid search with accountability for lead quality and pipeline.
• B2B measurement infrastructure experience (CRM integrations, offline conversions, lead scoring, multi-touch).
• Deep knowledge of Google Ads and Microsoft Ads architecture for multi-product, long sales cycles.
• Experience with SaaS/fintech/HR/payroll or similar B2B categories.
• Strong analytics with GA4 and at least one enterprise BI platform.
• Ability to present POV to senior clients and adapt based on data.
• Comfort handling ambiguity and competing priorities across accounts.

Responsibilities

• Owning paid search strategy and performance across your portfolio, including forecasting and budget planning.
• Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360.
• Design measurement strategies linking paid search to pipeline via offline conversions and CRM feedback.
• Use insights to identify opportunities and advise clients on lead quality vs cost.
• Translate data into actionable recommendations for senior stakeholders.
• Maintain high quality across accounts with QA and health reviews.
• Mentor junior team members and drive independence.
• Partner with Client Strategy, Analytics, and Creative to align with broader programs.

Skills

6+ years paid search

B2B lead measurement

GA/SA360 architecture

B2B SaaS/Fintech knowledge

GA4 + enterprise BI

client stakeholder management

ambiguous prioritization

Tools

SA360

GA4

Job description

Digital Agency Jobs in California is seeking a senior paid search leader to own strategy and performance across a portfolio of B2B clients. You will forecast, plan budgets, and develop testing roadmaps while guiding campaign architecture across Google Ads, Microsoft Ads, and SA360.

You will design measurement strategies to tie paid search to pipeline via CRM integrations and offline conversions, advising clients on trade-offs between cost and lead quality.