Senior Paid Search Growth Lead

Caraway Home; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Caraway Home is seeking a Senior Growth Manager (Paid Search) to lead and optimize paid search strategies, owning key search and shopping accounts to drive performance and growth. You will align with DemandGen and Revenue teams, focusing on iROAS, CAC, and new customer acquisition.

The role requires 5-7 years in paid search/ecommerce, hands-on experience with Google Ads, Shopping, and YouTube, and a strategic, data-driven mindset to test and scale campaigns across channels.

Qualifications

• 5-7 years of paid search and/or ecommerce experience.
• Proven track record of scaling paid media profitability.
• Hands-on with Google Ads, Shopping, and YouTube.
• Strong data-driven approach to optimization.

Responsibilities

• Own & scale Paid Media across search channels.
• Own end-to-end strategy, execution and optimization of paid search; drive growth targets.
• Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS and revenue goals.
• Oversee all aspects of campaign and ad trafficking; quality control, launch, reporting and analysis.
• Operate in-house resource for paid search execution; campaign set-up, tracking, A/B tests, reporting.
• Own management of product feeds for paid search and social; ensure high-quality imagery and titles/images.
• Ensure proper functioning and accuracy of the pixel for precise data tracking.

Skills

Paid search

Data-driven

Analytical

Campaign optimization

Cross-functional collaboration

Tools

Google Ads

Google Shopping/Merchant Center

YouTube Ads

Pixel tracking

Job description

Caraway Home is seeking a Senior Growth Manager (Paid Search) to lead and optimize paid search strategies, owning key search and shopping accounts to drive performance and growth. You will align with DemandGen and Revenue teams, focusing on iROAS, CAC, and new customer acquisition.

The role requires 5-7 years in paid search/ecommerce, hands-on experience with Google Ads, Shopping, and YouTube, and a strategic, data-driven mindset to test and scale campaigns across channels.