Senior Paid Search Lead — Growth & ROI Architect

FinTech Collective, LLC; New York (NY); Híbrido; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

Gen is seeking a Senior Paid Search Specialist to lead hands-on SEM initiatives across major business lines. This role reports to the SEM Channel Manager and emphasizes performance, efficiency, and continual optimization.

You will manage keyword strategies, bids, ad copy, and landing pages while tracking results and aligning budgets with revenue and gross profit targets. Collaboration with product, design, content, and analytics teams is essential.

Formación

• 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
• Bachelor’s degree in Marketing, Digital Media, or related field.

Responsabilidades

• Execute and optimize paid search campaigns end-to-end across assigned lines of business, with a focus on revenue, efficiency, and growth.
• Dedicate the majority of your time to hands-on SEM execution, including keyword management, bidding, ad copy, and landing page optimization.
• Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
• Manage your monthly Paid Media budgets ensuring alignment to revenue and GPM targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and other facets of inventory management.
• Effectively navigate the promotion of offers that have compliance and targeting requirements.
• Communicate effectively to the team on reporting, results, and strategic initiatives and growth opportunities.
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Conocimientos

SEM

Paid search

Budget management

Data analysis

Educación

Bachelor’s degree in Marketing or related field

Descripción del empleo

Gen is seeking a Senior Paid Search Specialist to lead hands-on SEM initiatives across major business lines. This role reports to the SEM Channel Manager and emphasizes performance, efficiency, and continual optimization.

You will manage keyword strategies, bids, ad copy, and landing pages while tracking results and aligning budgets with revenue and gross profit targets. Collaboration with product, design, content, and analytics teams is essential.