Senior Paid Media Strategist for B2B SaaS (Remote)

Directive; Irvine (CA); Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Living wage

Health plans

401(k)

Unlimited PTO

Holidays &Birthday off

Parental leave

Job summary

Directive Consulting is a remote-first marketing agency seeking a Paid Strategist to own day-to-day client deliverables and develop custom paid media strategies for B2B SaaS/tech clients. You will manage multiple accounts across Google Ads, Facebook Ads, and LinkedIn Ads, with emphasis on keyword research, ad copy, and audience targeting to maximize ROI.

You’ll collaborate with clients and internal teams, translate data into actionable insights, and drive performance across mid-market and

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google, Facebook, LinkedIn).
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC knowledge: keyword research, ad copy, bid management and optimization.
• Ability to analyze campaign data and make data-driven decisions.
• Proven success with mid-market or enterprise accounts.
• Ability to articulate strategy and tell stories with data.
• Willingness to travel to visit clients ~ once per year per client.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or partners to ensure task alignment and quality.
• Drive referrals via client relationships and networks.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Confirm lead routing within a CRM.
• Understand Programmatic campaigns.
• Responsible for personal productivity and utilization.
• Collaborate with Associate Director to achieve goals.
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads for ROI.

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

Keyword research

Campaign optimization

Analytics

Data storytelling

Client management

Tools

Facebook Business Manager

LinkedIn Campaign Manager

Google Analytics

GA4

Job description

Directive Consulting is a remote-first marketing agency seeking a Paid Strategist to own day-to-day client deliverables and develop custom paid media strategies for B2B SaaS/tech clients. You will manage multiple accounts across Google Ads, Facebook Ads, and LinkedIn Ads, with emphasis on keyword research, ad copy, and audience targeting to maximize ROI.

You’ll collaborate with clients and internal teams, translate data into actionable insights, and drive performance across mid-market and