B2B Paid Media Strategist (Remote)

Directive; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mental health benefits

Gympass

Unlimited PTO

Paid company holidays

Your Birthday Off

End of Year Recharge

Parental Leave

401(k) with match

Annual incentive/bonus

Job summary

Directive Consulting is seeking a Paid Strategist to lead multi-account Paid Media strategies for B2B SaaS/tech clients. You will manage client relationships, coordinate with vendors, and optimize campaigns across Google Ads, Facebook, and LinkedIn to maximize ROI.

You’ll operate in a remote-first environment with US-based flexibility, delivering data-driven insights and compelling storytelling through performance metrics and annual OKRs.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google/Facebook/LinkedIn).
• Proficient with Google Analytics/GA4 and Excel for data analysis.
• Strong ability to translate strategy into measurable results and ROI.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors and partners to align on tasks and quality.
• Drive referrals via client relationships.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across channels.
• Understand client positioning and value propositions.
• Verify lead routing in CRM.
• Understand Programmatic campaigns.
• Ensure personal productivity and utilization.
• Collaborate with Associate Director to meet internal and client goals.
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads with keyword research and audience targeting.

Skills

B2B SaaS/tech advertising

Paid media optimization

Google Ads

Facebook Ads

LinkedIn Ads

PPC analysis

Data-driven decisions

Campaign budgeting

Client relationship mgmt

Strategic storytelling with data

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to lead multi-account Paid Media strategies for B2B SaaS/tech clients. You will manage client relationships, coordinate with vendors, and optimize campaigns across Google Ads, Facebook, and LinkedIn to maximize ROI.

You’ll operate in a remote-first environment with US-based flexibility, delivering data-driven insights and compelling storytelling through performance metrics and annual OKRs.