Senior Paid Media Strategist (Remote) for B2B SaaS

Directive; Richmond (VA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Plan

Unlimited PTO

Parental Leave

Job summary

Directive Consulting is seeking a Paid Strategist to manage a portfolio of mid-tier and enterprise Paid Media accounts across Google, Facebook, and LinkedIn. You will craft custom client strategies, oversee day-to-day deliverables, and communicate with clients and internal teams to maximize ROI.

The role emphasizes analytics, storytelling with data, and driving growth for B2B SaaS and tech clients in a remote-friendly, fast-paced agency environment.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google/Meta/LinkedIn).

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/partners on tasks and quality.
• Drive referrals via client relationships and network.
• Build strategies for clients quarterly.
• Manage budgets for paid media campaigns across channels.
• Ensure accurate lead routing in CRM.
• Execute PPC ads across Google, Facebook, LinkedIn.
• Optimize campaigns for ROI.

Skills

Paid Media

B2B SaaS

Google Ads

Facebook Ads

LinkedIn Ads

Analytics

ROI/ROAS

CRM

Tools

Google Ads UI

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to manage a portfolio of mid-tier and enterprise Paid Media accounts across Google, Facebook, and LinkedIn. You will craft custom client strategies, oversee day-to-day deliverables, and communicate with clients and internal teams to maximize ROI.

The role emphasizes analytics, storytelling with data, and driving growth for B2B SaaS and tech clients in a remote-friendly, fast-paced agency environment.