Senior Omnichannel CRM Strategy Lead

Merkle Italia; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu's Relationship Marketing Strategy team leads omnichannel strategies using first-party data to deliver personalized customer experiences. This senior client-facing leader collaborates with cross-functional teams – media, analytics, and Salesforce Marketing Cloud delivery – to design segmentation, personas, and customer journeys that support a true 1:1 people-based approach.

You will cultivate trusted relationships with senior stakeholders, identify growth opportunities, and ensure every

Qualifications

• Extensive experience developing omnichannel customer marketing or CRM strategies.
• Proven background working with first-party data, personalization, and 1:1 marketing programs.
• Understanding of segmentation methodologies, persona development, and customer journey design.
• Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe)
• Ability to translate insights and technology capabilities into strategic recommendations.

Responsibilities

• Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
• Translate first-party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
• Develop customer personas, segmentation strategies, and full-funnel customer journey frameworks that shape personalized experience to align to client objectives.
• Partner with media, analytics, and delivery teams to bring strategies to life.
• Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
• Identify growth opportunities and deliver recommendations that strengthen long-term client relationships.
• Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
• Guide cross-functional partners—creative, account management, operations, and analytics—to ensure unified, customer-centric execution.
• Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Skills

Omnichannel strategy development

First-party data personalization

Segmentation and persona design

Salesforce Marketing Cloud familiarity

Insight translation to strategy

Tools

Braze

Marketo

Adobe

Job description

Dentsu's Relationship Marketing Strategy team leads omnichannel strategies using first-party data to deliver personalized customer experiences. This senior client-facing leader collaborates with cross-functional teams – media, analytics, and Salesforce Marketing Cloud delivery – to design segmentation, personas, and customer journeys that support a true 1:1 people-based approach.

You will cultivate trusted relationships with senior stakeholders, identify growth opportunities, and ensure every