Join our Relationship Marketing Strategy Network at Merkle

Merkle Italia; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu's Relationship Marketing Strategy team leads omnichannel strategies using first-party data to deliver personalized customer experiences. This senior client-facing leader collaborates with cross-functional teams – media, analytics, and Salesforce Marketing Cloud delivery – to design segmentation, personas, and customer journeys that support a true 1:1 people-based approach.

You will cultivate trusted relationships with senior stakeholders, identify growth opportunities, and ensure every

Qualifications

• Extensive experience developing omnichannel customer marketing or CRM strategies.
• Proven background working with first-party data, personalization, and 1:1 marketing programs.
• Understanding of segmentation methodologies, persona development, and customer journey design.
• Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe)
• Ability to translate insights and technology capabilities into strategic recommendations.

Responsibilities

• Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
• Translate first-party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
• Develop customer personas, segmentation strategies, and full-funnel customer journey frameworks that shape personalized experience to align to client objectives.
• Partner with media, analytics, and delivery teams to bring strategies to life.
• Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
• Identify growth opportunities and deliver recommendations that strengthen long-term client relationships.
• Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
• Guide cross-functional partners—creative, account management, operations, and analytics—to ensure unified, customer-centric execution.
• Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Skills

Omnichannel strategy development

First-party data personalization

Segmentation and persona design

Salesforce Marketing Cloud familiarity

Insight translation to strategy

Tools

Braze

Marketo

Adobe

Job description

The Team

The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences. They partner closely with cross-functional teams - including media, analytics, and Salesforce Marketing Cloud delivery - to design segmentation, personas, and customer journeys that support a true 1:1 people-based marketing approach. As a member of the Relationship Marketing Strategy team, you will play a central role in shaping how brands build meaningful, ongoing relationships with their customers. You will craft omnichannel strategies - spanning CRM, email, SMS, web, and mobile app - to help clients unlock the value of their first-party data and transform it into personalized, connected customer experiences. This team blends analytical rigor, creative problem-solving, and thought leadership, with a strong focus on 1:1 people-based marketing. As a senior client-facing leader, you would cultivate trusted relationships, uncover growth opportunities, and ensure that every engagement delivers meaningful value.

Key Responsibilities

• Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
• Translate first-party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
• Develop customer personas, segmentation strategies, and full-funnel customer journey frameworks that shape personalized experience to align to client objectives.
• Partner with media, analytics, and delivery teams to bring strategies to life.
• Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
• Identify growth opportunities and deliver recommendations that strengthen long-term client relationships.
• Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
• Guide cross-functional partners—creative, account management, operations, and analytics—to ensure unified, customer-centric execution.
• Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Required Qualifications

• Extensive experience developing omnichannel customer marketing or CRM strategies.
• Proven background working with first-party data, personalization, and 1:1 marketing programs.
• Understanding of segmentation methodologies, persona development, and customer journey design.
• Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe)
• Ability to translate insights and technology capabilities into strategic recommendations.

Skills & Competencies

• Strategic and analytical thinking, with strong problem-solving skills.
• Data-driven decision-making.
• Client relationship leadership.
• Excellent storytelling and presentation skills.
• Ability to simplify complex ideas and data into clear, actionable strategies.
• Strong sense of ownership and accountability
• Curiosity about emerging technology and evolving consumer behavior

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

Location: New York

Brand: Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees.

We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information.

We are here to support you.

At dentsu

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to our clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for our work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work