Integrated Marketing Lead: Omnichannel & Brand Storytelling

dentsu; New York (NY); Hybrid; USD 83,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Job summary

Dentsu in New York seeks a Senior Manager of Integrated Marketing to lead the development and execution of integrated plans across digital, social, events, and internal communications. You will collaborate with the Americas Marketing and Communications team to ensure cohesive brand representation while adapting messaging for local nuances.

You’ll drive lead generation, craft award-worthy case studies, and produce content that aligns with the brand voice across channels.

Qualifications

• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print).
• Proven success in channel strategy and integrating channels based on audience behavior.
• History of managing multi-channel campaigns with measurable brand impact.
• Strong content creation and editorial mindset: translate ideas into copy, campaigns, and briefs.
• Familiarity with Google Analytics, Salesforce/Pardot, Stripo, Kentico, or Swoogo.

Responsibilities

• Lead the development and execution of integrated marketing plans blending events, digital, social, product marketing, partnerships, and internal comms.
• Be the primary contact for marketing materials, ensuring consistent branding and messaging across channels.
• Collaborate with growth teams to craft award-worthy case studies and strong narratives.
• Drive brand sentiment, raise awareness, and support lead generation with compelling content across digital, social, print and video.
• Translate marketing priorities into clear internal messaging and support internal comms across the organization.
• Stay ahead of industry trends and best practices to continuously improve marketing efforts.

Skills

Brand storytelling

Channel strategy

Multi-channel campaigns

Content creation

Editorial mindset

Messaging adaptation

Omnichannel marketing

Customer segmentation

Education

Bachelor's degree in Marketing/Advertising/Communications or related field

Tools

Google Analytics

Salesforce/Pardot

Stripo

Kentico

Swoogo

Job description

Dentsu in New York seeks a Senior Manager of Integrated Marketing to lead the development and execution of integrated plans across digital, social, events, and internal communications. You will collaborate with the Americas Marketing and Communications team to ensure cohesive brand representation while adapting messaging for local nuances.

You’ll drive lead generation, craft award-worthy case studies, and produce content that aligns with the brand voice across channels.