Customer Lifecycle Marketing Leader: Growth & Data-Driven CRM

Dentsu; Chicago (IL); Hybrid; USD 236,000 - 331,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu seeks a CLM Practice Leader in the US to drive revenue growth across lifecycle marketing, loyalty, promotions, and first-party data/identity. This senior leader partners with strategy and solutions teams, shapes offers, and engages CMOs and VP-level buyers to win cross-practice opportunities.

Responsibilities include commercial ownership, pursuit leadership, and executive sponsorship of flagship CLM accounts, with a strong emphasis on data-driven CRM and paid media alignment.

Qualifications

• 12+ years in CRM, loyalty, lifecycle marketing, or marketing technology with leadership experience.
• Experience owning or co-owning a practice revenue target and growth responsibility.
• Direct loyalty strategy and program design experience, including ROI modeling and economics.
• Experience selling promotions, offer architecture, or gamified CRM at scale.
• Familiarity with lifecycle marketing platforms and first-party data strategy.

Responsibilities

• Own CLM practice growth, revenue, pipeline, and margins across four pillars.
• Define and align the CLM offer portfolio with market opportunities.
• Lead pursuit teams and cross-practice collaboration for CLM opportunities.
• Maintain executive relationships with CLM buying personas and drive reference development.

Skills

CRM

Loyalty marketing

Lifecycle marketing

Promotions design

First-party data

Identity strategy

Go-to-market

P&L ownership

Client leadership

Education

Bachelor's Degree

Tools

Salesforce Loyalty

Talon.One

Punchh

Kognitiv

Braze

Salesforce Marketing Cloud

Adobe Journey Optimizer

Iterable

Klaviyo

LiveRamp

AWS Clean Rooms

Job description

Dentsu seeks a CLM Practice Leader in the US to drive revenue growth across lifecycle marketing, loyalty, promotions, and first-party data/identity. This senior leader partners with strategy and solutions teams, shapes offers, and engages CMOs and VP-level buyers to win cross-practice opportunities.

Responsibilities include commercial ownership, pursuit leadership, and executive sponsorship of flagship CLM accounts, with a strong emphasis on data-driven CRM and paid media alignment.