Senior Relationship Marketing Lead: 1:1 Personalization

iProspect (Shanghai) Advertising Co., Ltd.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu in New York is seeking a senior, client-facing leader to shape omnichannel relationships for global brands. You will craft CRM, email, SMS, web, and mobile app strategies, translate first-party data into personalized journeys, and guide cross-functional teams to deliver measurable business impact.

You will develop personas, segmentation, and full-funnel journeys, act as a trusted advisor to senior stakeholders, and identify growth opportunities while defining KPIs and insights that drive

Qualifications

• Extensive experience developing omnichannel customer marketing or CRM strategies.
• Proven background working with first-party data, personalization, and 1:1 marketing programs.
• Understanding of segmentation methodologies, persona development, and customer journey design.
• Familiarity with enterprise marketing automation platforms such as Salesforce Marketing Cloud, Braze, Marketo or Adobe.

Responsibilities

• Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
• Translate first-party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
• Develop customer personas, segmentation strategies, and full-funnel customer journey frameworks that shape personalized experience to align to client objectives.
• Partner with media, analytics, and delivery teams to bring strategies to life.
• Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
• Identify growth opportunities and deliver recommendations that strengthen long-term client relationships.
• Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
• Guide cross-functional partners—creative, account management, operations, and analytics—to ensure unified, customer-centric execution.
• Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Skills

Strategic thinking

Analytical thinking

Client relationship leadership

Storytelling & presentation

Data-driven decision making

Ownership & accountability

Curiosity about tech trends

Tools

Salesforce Marketing Cloud

Braze

Marketo

Adobe Marketing Cloud

Job description

Dentsu in New York is seeking a senior, client-facing leader to shape omnichannel relationships for global brands. You will craft CRM, email, SMS, web, and mobile app strategies, translate first-party data into personalized journeys, and guide cross-functional teams to deliver measurable business impact.

You will develop personas, segmentation, and full-funnel journeys, act as a trusted advisor to senior stakeholders, and identify growth opportunities while defining KPIs and insights that drive