Senior Martech Enablement Lead for Global Brand Activation

Tapestry; New York (NY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid parental leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Tapestry is seeking a Sr. Manager, Martech Enablement to bridge Martech and brand marketing teams across North America and Europe, translating business objectives into actionable activation within Cordial and other platforms.

You will lead enablement initiatives, develop scalable playbooks, and drive adoption of Martech capabilities to improve lifecycle marketing, customer journeys, segmentation, and personalization across multiple brands.

Qualifications

• 7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms.
• Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization, and campaign activation.
• Experience supporting business stakeholders in a consultative, enablement, or platform adoption capacity.
• Proven ability to influence stakeholders and drive alignment across brand marketing, product, and technical teams.
• Experience developing scalable enablement programs, training materials, and operating models.

Responsibilities

• Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial platform capabilities to business priorities and activation goals.
• Identify opportunities to improve lifecycle marketing programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings.
• Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness.
• Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform.
• Lead Martech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities, increase proficiency, and drive self-sufficient activation across brands and regions.
• Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized enhancements.
• Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are reflected.
• Facilitate knowledge sharing across brands and regions, promoting adoption of proven approaches and successful activation strategies.
• Monitor adoption trends and stakeholder feedback to identify continuous improvement opportunities across processes, capabilities, and ways of working.

Skills

Lifecycle marketing

CRM

Marketing technology

Customer engagement platforms

Tools

Cordial

Braze

Job description

Tapestry is seeking a Sr. Manager, Martech Enablement to bridge Martech and brand marketing teams across North America and Europe, translating business objectives into actionable activation within Cordial and other platforms.

You will lead enablement initiatives, develop scalable playbooks, and drive adoption of Martech capabilities to improve lifecycle marketing, customer journeys, segmentation, and personalization across multiple brands.