Martech Operations & AI Enablement Lead

Next Frontier Capital; Wilmington (DE); On-site; USD 150,000 - 210,000; Full time

Job summary

Chase is seeking a Martech Operations and AI Enablement Lead in Marketing to balance channel execution with technology transformation. You will drive operating discipline, enablement, and continuous improvement while operationalizing Martech platforms and AI capabilities across product and business teams.

Responsibilities include defining use cases, translating needs into platform requirements, and leading cross-functional change management to achieve measurable impact and scalable playbooks.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, or related field.
• Experience leading Martech operations and marketing technology implementations.
• Working knowledge of Martech tools including campaign management, CRM, data activation, decisioning, personalization, marketing automation, Adobe, Segment, Tableau, Excel, SQL, or Python.
• Proven experience in data analytics, customer segmentation, audience strategy, measurement, or data-driven marketing.
• Experience improving and operationalizing technology capabilities that impact marketing execution, controls, productivity, operational efficiency, and business outcomes.
• Experience running, supporting, or transforming Martech operations or channel execution teams, including operating routines, service delivery, controls, capacity, quality, and performance management.
• Strong understanding of digital marketing principles, process transformation, change management, operating models, adoption planning, controls, and operational efficiency levers.
• Ability to translate business requirements into technical specifications and distill complex technical problems for non-technical business partners.
• Ability to connect platform capabilities to practical business use cases, process changes, training needs, and measurable impact.
• Team player with ability to build strong cross-business relationships across Product, Technology, Data, Operations, Controls, Risk, Legal, Compliance, and business stakeholders.
• Strong communication skills with the ability to influence, manage, and clearly articulate priorities, risks, decisions, and outcomes to project stakeholders and senior management.

Responsibilities

• Lead Martech operations transformation initiatives while maintaining a strong operating focus across Channel Execution, service delivery, execution quality, controls, and speed to market.
• Operationalize technology capabilities by defining use cases, operating routines, process changes, controls, adoption plans, and measurable outcomes.
• Partner with Product and Technology teams to translate marketing needs into platform requirements, backlog priorities, release readiness, and adoption plans.
• Assess current Martech tools, workflows, data handoffs, and execution processes to identify opportunities for simplification, automation, and efficiency.
• Drive AI enablement opportunities that support productivity, quality assurance, decision support, content or workflow acceleration, and human-in-the-loop controls.
• Lead cross-functional change management across Marketing, Channel Execution, Data, Controls, Risk, Legal, Compliance, Product, and Technology partners.
• Establish governance routines and performance measures to monitor adoption, operational impact, process adherence, and continuous improvement.
• Guide Martech operations and channel execution teams through process transformation, operating model changes, role clarity, training, adoption, and post-launch stabilization.
• Create executive-ready updates that clearly communicate business impact, risks, dependencies, decisions, and next steps.
• Build scalable playbooks, documentation, operating models, and readiness materials that help teams sustain new Martech and AI capabilities.

Skills

Martech leadership

Digital transformation

Marketing automation

Data analytics

Change management

Cross-functional collaboration

Communication

Process improvement

Platform requirements

Workflow optimization

Agile delivery

SQL

Python

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, or related field

Tools

Adobe

Segment

Tableau

Excel

SQL

Python

Job description

Chase is seeking a Martech Operations and AI Enablement Lead in Marketing to balance channel execution with technology transformation. You will drive operating discipline, enablement, and continuous improvement while operationalizing Martech platforms and AI capabilities across product and business teams.

Responsibilities include defining use cases, translating needs into platform requirements, and leading cross-functional change management to achieve measurable impact and scalable playbooks.