MarTech Enablement Lead: Marketing Ops & DAM

Guardian; New York (NY); Hybrid; USD 83,000 - 136,000; Full time

Job summary

Guardian is seeking a MarTech-focused marketing professional to advance our Marketing Technology strategy for the Individual Business. The role combines field enablement, strategy, technology, and operations to optimize content, tools, and workflows that power engagement.

The ideal candidate will administer and enhance our marketing tech ecosystem, ensuring content is discoverable, compliant, and activated across channels, enabling scale through data-driven insights.

Qualifications

• 5+ years of marketing, marketing operations, or MarTech experience within financial services or insurance.
• MarTech expertise with sales enablement, DAM, and/or work management platforms; familiarity with Seismic, AEM, and Workfront preferred.
• Content lifecycle management, taxonomy, metadata, and governance best practices.
• Ability to manage complex workflows and deliver across multiple initiatives.
• Stakeholder management with cross-functional translation of needs into technical solutions.
• Excellent written and verbal communication; ability to support training and user enablement.

Responsibilities

• Administer and optimize core marketing platforms, including sales enablement, DAM/CMS, and work management.
• Drive platform adoption, governance, taxonomy, and best practices to improve content discoverability and usability.
• Partner with Technology teams to manage integrations, enhancements, and roadmaps across the MarTech stack.
• Oversee lifecycle management of advisor-facing content within DAM with tagging, version control, and compliance alignment.
• Establish scalable content operations processes for creation, review, approval, and distribution.
• Ensure content aligns with brand standards, regulatory requirements, and distribution needs.
• Enable distribution teams through sales enablement tools, ensuring access to content, training materials, and insights.
• Support advisor training programs, presentations, and digital experiences powered by enablement platforms.

Skills

MarTech

Marketing Operations

Sales Enablement

DAM

Work Management

Education

Bachelor’s degree

Tools

Seismic

Adobe Experience Manager

Adobe Workfront

Job description

Guardian is seeking a MarTech-focused marketing professional to advance our Marketing Technology strategy for the Individual Business. The role combines field enablement, strategy, technology, and operations to optimize content, tools, and workflows that power engagement.

The ideal candidate will administer and enhance our marketing tech ecosystem, ensuring content is discoverable, compliant, and activated across channels, enabling scale through data-driven insights.