MarTech Activation Strategist: CDP & Journey Orchestration

Bounteous; United States; On-site; USD 110,000 - 165,000; Full time

Job summary

Bounteous is seeking a Marketing Activation Strategist to support use case implementation within marketing technology platforms, specifically CDPs and Journey Orchestration tools.

This role bridges strategy and execution, partnering with clients to understand their marketing objectives and translating those into scalable, data-driven use cases that balance value generation against implementation feasibility.

Qualifications

• 5+ years of experience in CRM or Growth marketing strategy, with a focus on activation in martech platforms.
• 3+ years of experience in marketing technology consulting or marketing operations in an agency or consulting environment.
• Experience mapping customer journeys and defining omnichannel activation strategies.
• Strong understanding of data management, customer segmentation, and real-time personalization concepts.
• Proven ability to translate complex marketing and technical requirements into clear, actionable briefs and recommendations.
• Excellent presentation and communication skills with ability to engage both technical and non-technical audiences.
• Experience with multi-platform martech stack integrations (CRM, analytics, marketing automation).
• Knowledge of Adobe RTCDP and Adobe Journey Optimizer (AJO) strongly preferred.
• Working knowledge of other customer data platforms (Salesforce Data 360, Hightouch, Segment, Lytics, Treasure Data) and journey orchestration tools (Braze, Salesforce Marketing Cloud, Iterable) preferred.
• Bachelor's degree in Marketing, Business, Technology, or related field
• Familiarity with agile project methodologies and cross-functional team collaboration.

Responsibilities

• Lead client discovery sessions to uncover marketing business goals, use case requirements, target audience segments, channel preferences, and success metrics
• Define segmentation strategies, audience build requirements, and data governance considerations in alignment with CDP and journey orchestration platform capabilities
• Identify opportunities for AI-driven strategies and personalization within use cases
• Develop comprehensive use case project briefs that articulate business requirements, audience definitions, channel touchpoints, personalization/dynamic content strategies, and KPIs to be measured
• Analyze and prioritize use cases based on business value, feasibility, and platform capabilities; develop phased activation roadmaps that align with client objectives
• Provide data-driven recommendations for new use cases and optimization opportunities based on client business goals, industry benchmarks, and value generation potential
• Work cross-functionally with platform architects and martech consultants to ensure developed solutions accurately reflect original requirements and deliver intended outcomes
• Present findings and recommendations to client executives and internal teams; clearly translate technical capabilities into business impact; negotiate trade-offs as needed
• Leverage knowledge of CDP and journey orchestration platforms to inform realistic use case scoping and implementation timelines

Skills

CRM

Growth marketing

Activation strategy

Martech consulting

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Marketing/Business/Tech

Tools

Adobe RTCDP

Adobe Journey Optimizer

Salesforce Data 360

Hightouch

Segment

Treasure Data

Braze

Salesforce Marketing Cloud

Iterable

Job description

Bounteous is seeking a Marketing Activation Strategist to support use case implementation within marketing technology platforms, specifically CDPs and Journey Orchestration tools.

This role bridges strategy and execution, partnering with clients to understand their marketing objectives and translating those into scalable, data-driven use cases that balance value generation against implementation feasibility.