MarTech Enablement Director—Programs & Adoption

Broadridge; New York (NY); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Bonus eligible

Job summary

Broadridge seeks a Marketing Technology Enablement Director to turn our MarTech roadmap into scalable capabilities. Reporting to the Global Head of Marketing Technology, this leader will establish program management and enablement practices to deliver business value.

Responsibilities include coordinating delivery from planning through launch, defining requirements, and enabling adoption across marketing teams. The role emphasizes data literacy, dashboards, and governance to drive performance.

Qualifications

• Minimum 5 years in technology program management or marketing technology enablement.
• Experience coordinating cross-functional technology initiatives.
• Experience delivering marketing technology platforms and capabilities.
• Experience translating business needs into clear requirements and plans.
• Experience enabling adoption and change management for business users.

Responsibilities

• Partner with platform owners to translate roadmaps into actionable plans.
• Operate intake and planning processes for marketing technology requests.
• Define business requirements, user stories, acceptance criteria, success metrics.
• Coordinate cross-functional delivery from planning to testing and launch.
• Capture issues and improvements post-launch for platforms and teams.
• Track commitments and dependencies with vendors and partners.
• Design adoption experiences to improve efficiency and marketing performance.
• Translate reports and dashboards into actionable use cases for decisions.
• Champion data literacy and surface insights for planning and performance.

Skills

Technology program management

Marketing technology enablement

Cross-functional coordination

Agile and waterfall

Stakeholder facilitation

Data literacy

Reporting & analytics

Communication skills

Presentation skills

Tools

Marketing automation

Content management

Workflow tooling

Dashboards

Job description

Broadridge seeks a Marketing Technology Enablement Director to turn our MarTech roadmap into scalable capabilities. Reporting to the Global Head of Marketing Technology, this leader will establish program management and enablement practices to deliver business value.

Responsibilities include coordinating delivery from planning through launch, defining requirements, and enabling adoption across marketing teams. The role emphasizes data literacy, dashboards, and governance to drive performance.