Senior Martech Enablement Lead

Tapestry, Inc.; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Tapestry, Inc. is seeking a Sr. Manager, Martech Enablement to bridge the gap between Tapestry Martech and brand marketing teams across North America and Europe.

You will translate business objectives into activation within Cordial and drive adoption of Martech capabilities to improve lifecycle marketing programs. The role emphasizes scalable enablement, playbooks, and training material development, with a focus on ensuring consistent activation standards across brands and regions.

Qualifications

• 7+ years of experience in lifecycle marketing, CRM, or customer engagement platforms.
• Hands-on experience with Cordial, Braze, or similar marketing platforms.
• Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization.
• Experience supporting business stakeholders in enablement or platform adoption.
• Proven ability to influence stakeholders and drive alignment across marketing, product, and tech teams.
• Experience developing scalable enablement programs and training materials.
• Excellent written and verbal communication with cross-functional teams.

Responsibilities

• Serve as the primary Martech partner for North America and Europe marketing teams, aligning Cordial capabilities to business priorities and activation goals.
• Identify opportunities to improve lifecycle programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings.
• Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness.
• Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform.
• Lead Martech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities, increase proficiency, and drive self-sufficient activation across brands and regions.
• Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized enhancements.
• Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are reflected.
• Facilitate knowledge sharing across brands and regions, promoting adoption of proven approaches and successful activation strategies.
• Monitor adoption trends and stakeholder feedback to identify continuous improvement opportunities across processes, capabilities, and ways of working.

Skills

Lifecycle marketing

CRM platforms

Customer engagement

Stakeholder management

Change management

Training development

Effective communication

Tools

Cordial

Braze

Job description

Tapestry, Inc. is seeking a Sr. Manager, Martech Enablement to bridge the gap between Tapestry Martech and brand marketing teams across North America and Europe.

You will translate business objectives into activation within Cordial and drive adoption of Martech capabilities to improve lifecycle marketing programs. The role emphasizes scalable enablement, playbooks, and training material development, with a focus on ensuring consistent activation standards across brands and regions.