Senior Marketing Research & Insights Analyst

WCL Group; Plano (TX); On-site; USD 150,000 - 168,000; Full time

Job summary

WCL Group in Plano, TX, is seeking a Marketing Research & Insights Analyst for a six-month contract with potential extension to full-time. You will forecast marketing and sales trends, conduct consumer research, and evaluate strategies to support growth.

The role requires a Bachelor's in Marketing and 10+ years of experience, strong analytical skills, and the ability to work independently on on-site projects with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing or equivalent.
• 10+ years of related marketing, market research, or analyst experience.
• Strong analytical and data interpretation skills.
• Experience researching market conditions and marketing strategies.

Responsibilities

• Forecast and monitor marketing and sales trends by collecting, analyzing, and interpreting market data.
• Conduct consumer research and evaluate marketing strategies with stakeholders from marketing, statistics, pollsters, and other stakeholders.
• Develop and evaluate data collection methods, including surveys and questionnaires.
• Research competitors and analyze pricing, sales performance, and distribution methods.
• Measure and improve the effectiveness of marketing programs based on findings.

Skills

Verbal communication

Written communication

Negotiation

Customer service

Interpersonal skills

Independent work

Time management

Marketing research

Data interpretation

Survey design

Education

Bachelor's degree in Marketing

Job description

WCL Group in Plano, TX, is seeking a Marketing Research & Insights Analyst for a six-month contract with potential extension to full-time. You will forecast marketing and sales trends, conduct consumer research, and evaluate strategies to support growth.

The role requires a Bachelor's in Marketing and 10+ years of experience, strong analytical skills, and the ability to work independently on on-site projects with cross-functional teams.