Marketing Research and Insights Analyst

WCL Group; Plano (TX); On-site; USD 150,000 - 168,000; Full time

Job summary

WCL Group in Plano, TX, is seeking a Marketing Research & Insights Analyst for a six-month contract with potential extension to full-time. You will forecast marketing and sales trends, conduct consumer research, and evaluate strategies to support growth.

The role requires a Bachelor's in Marketing and 10+ years of experience, strong analytical skills, and the ability to work independently on on-site projects with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing or equivalent.
• 10+ years of related marketing, market research, or analyst experience.
• Strong analytical and data interpretation skills.
• Experience researching market conditions and marketing strategies.

Responsibilities

• Forecast and monitor marketing and sales trends by collecting, analyzing, and interpreting market data.
• Conduct consumer research and evaluate marketing strategies with stakeholders from marketing, statistics, pollsters, and other stakeholders.
• Develop and evaluate data collection methods, including surveys and questionnaires.
• Research competitors and analyze pricing, sales performance, and distribution methods.
• Measure and improve the effectiveness of marketing programs based on findings.

Skills

Verbal communication

Written communication

Negotiation

Customer service

Interpersonal skills

Independent work

Time management

Marketing research

Data interpretation

Survey design

Education

Bachelor's degree in Marketing

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TX 75023COMPENSATION$76/hrSCHEDULEOn-siteMonday-Friday // 40 hrs/wkCONTRACT TERM6 month contract with high likelihood of extension/conversion to full time employeePOSITION OVERVIEW – Marketing Research & Insights Analyst.- The Marketing Analyst/Coordinator researches market conditions at the local, regional, and national levels to assess potential sales opportunities for products and services. This role gathers and analyzes market data, evaluates competitors, monitors industry trends, and assesses the effectiveness of marketing, advertising, and distribution strategies to support business growth and informed decision-making.Job Responsibilities• Forecast and monitor marketing and sales trends by collecting, analyzing, and interpreting market data.• Conduct consumer research and evaluate marketing strategies in collaboration with marketing professionals, statisticians, pollsters, and other stakeholders.• Develop and evaluate data collection methods, including surveys, opinion polls, and questionnaires, and identify opportunities to leverage existing research.• Research competitors and analyze pricing, sales performance, marketing approaches, and distribution methods.• Measure the effectiveness of marketing, advertising, and communications programs and recommend improvements based on findings.• Develop and implement procedures to identify advertising requirements and marketing opportunities.• Coordinate and oversee trained survey interviewers to support market research initiatives.Required Skills• Strong verbal and written communication, negotiation, customer service, and interpersonal skills.• Ability to work independently, prioritize responsibilities, and manage time effectively.• Knowledge of marketing principles and methods for promoting, advertising, and selling products or services.• Understanding of media production, communications, and information dissemination techniques.• Strong analytical, research, and data interpretation skills.Required Qualifications• Bachelor's degree in Marketing or an equivalent combination of education and training.• 10+ years of related marketing, market research, or analyst experience.