Shopper Insights Manager - Actionable Market Research

WCL Group; Plano (TX); On-site; USD 66,000 - 91,000; Full time

Job summary

WCL Group is seeking a Shopper Insights Manager in Plano, TX for a 6-month on-site contract with potential extension to full-time. The role focuses on delivering Shopper and Retail Insights via primary and secondary research, managing vendors, and producing actionable recommendations.

You will partner with stakeholders to design studies, manage timelines, and present insights in compelling formats for business impact. Bachelor's degree and 5–7 years of consumer insights experience are required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field.
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
• Experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Strong ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication and dissemination techniques and methods.

Responsibilities

• Support Shopper and Retail Insights learning plan through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies.
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in.
• Partner with key stakeholders to gather inputs and stim for testing.
• Support questionnaire set up, design and internal reviews and quality checks.
• Project management and timelines of key phases and deliverables.
• Determine and recommend best research methodology to address business questions.
• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment.
• Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables.
• Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise.
• Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines.
• Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements.
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business.
• Analyze and interpret data providing learnings that will bring value to the business.
• Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations.

Skills

Vendor management

Insights research

Stakeholder comms

Project management

Independent work

Negotiation

Data storytelling

Education

Bachelor's degree

Job description

WCL Group is seeking a Shopper Insights Manager in Plano, TX for a 6-month on-site contract with potential extension to full-time. The role focuses on delivering Shopper and Retail Insights via primary and secondary research, managing vendors, and producing actionable recommendations.

You will partner with stakeholders to design studies, manage timelines, and present insights in compelling formats for business impact. Bachelor's degree and 5–7 years of consumer insights experience are required.