TV & Audio Paid Media Lead – Data-Driven Growth

WCL Group; Plano (TX); On-site; USD 65,000 - 92,000; Full time

Job summary

WCL Group is seeking a Marketing Manager 1 - Paid Media Manager for TV & Audio on a 6-month, fully onsite Plano, TX contract. You will translate media strategy into data-driven campaigns across national channels and direct response programs, driving ROAS and growth.

Collaborate with Product Marketing, eCommerce, and agencies; monitor performance in real time; manage budgets and KPIs; use MMM and MTA insights to optimize spend and achieve business targets.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–8 years of paid media experience across national digital channels.
• Proficient with media buying platforms and campaign analytics.

Responsibilities

• Execute national paid media campaigns across TVC, CTV/OTT, OLV, Display, and social.
• Partner with Director of Paid Media to implement media strategies.
• Monitor campaign performance and optimize ROAS and budget.
• Collaborate with Product Marketing, eCommerce, and Creative teams.
• Manage agencies and media partners daily for on-time delivery.

Skills

Paid Media Strategy

Analytics & Reporting

Ad Operations

Education

Bachelor's degree

Tools

Google Ads

DV360

Meta Ads Manager

The Trade Desk

Job description

WCL Group is seeking a Marketing Manager 1 - Paid Media Manager for TV & Audio on a 6-month, fully onsite Plano, TX contract. You will translate media strategy into data-driven campaigns across national channels and direct response programs, driving ROAS and growth.

Collaborate with Product Marketing, eCommerce, and agencies; monitor performance in real time; manage budgets and KPIs; use MMM and MTA insights to optimize spend and achieve business targets.