CRM Marketing Lead: Email Campaigns & Growth

WCL Group; Plano (TX); On-site; USD 83,000 - 103,000; Full time

Job summary

WCL Group in Plano, TX is seeking a Digital Marketing Manager CRM for a 6-month, onsite contract with strong conversion focus. The role leads email marketing programs across Home Entertainment, partnering with cross-functional teams to drive awareness, engagement and sales.

You will manage day-to-day CRM communications, analyze post-campaign performance, and ensure consistent, consumer-centric copy across campaigns. Proficiency in Adobe Campaign Manager and JIRA/Confluence is preferred.

Qualifications

• Bachelor's degree in Marketing or equivalent training.
• 8-10 years of related experience.
• CRM principles and best practices.
• Experience with Adobe Campaign Manager, JIRA/Confluence.
• Strong Excel and PowerPoint skills.

Responsibilities

• Manage day-to-day CRM communications across Home Entertainment categories.
• Analyze post-campaign performance.
• Align CRM creative across Home Entertainment teams to drive traffic and conversions.
• Coordinate with governance council processes and documentation.
• Manage CRM campaigns via JIRA tickets with agency partners.
• Explore ideas to improve processes.

Skills

Email marketing

Campaign management

Agency management

JIRA/Confluence

Excel

PowerPoint

Data analysis

Education

Bachelor's degree in Marketing

Tools

Adobe Campaign Manager

JIRA/Confluence

Microsoft Excel

PowerPoint

Figma

Job description

WCL Group in Plano, TX is seeking a Digital Marketing Manager CRM for a 6-month, onsite contract with strong conversion focus. The role leads email marketing programs across Home Entertainment, partnering with cross-functional teams to drive awareness, engagement and sales.

You will manage day-to-day CRM communications, analyze post-campaign performance, and ensure consistent, consumer-centric copy across campaigns. Proficiency in Adobe Campaign Manager and JIRA/Confluence is preferred.