Senior Digital Marketing Manager - Strategy & Growth

WCL Group; Plano (TX); On-site; USD 150,000 - 170,000; Full time

Job summary

WCL Group in Plano, TX is seeking a Digital Marketing Manager III to lead market research and pricing strategies across local and national markets. You will drive pricing, analyze ROI, and guide strategy with cross-functional teams in a fast-paced tech environment.

The role requires 10+ years of marketing leadership, excellent communication, and the ability to manage budgets and mentor analysts. On-site, 1-year contract with potential extension, joining a globally recognized technology company.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 10+ years of marketing leadership experience.
• Ability to lead cross-functional teams and manage budgets.

Responsibilities

• Lead market research to determine potential sales locally and nationally.
• Develop pricing strategies balancing profitability and customer satisfaction.
• Oversee recruitment, training, and performance of marketing and sales staff.
• Collaborate with legal teams on IP matters and partnerships with external producers and distributors.
• Forecast sales and inform strategic planning.

Skills

Team leadership

Strategic marketing

Pricing strategy

Market research

ROI analysis

Cross-functional collaboration

Negotiation

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Job description

WCL Group in Plano, TX is seeking a Digital Marketing Manager III to lead market research and pricing strategies across local and national markets. You will drive pricing, analyze ROI, and guide strategy with cross-functional teams in a fast-paced tech environment.

The role requires 10+ years of marketing leadership, excellent communication, and the ability to manage budgets and mentor analysts. On-site, 1-year contract with potential extension, joining a globally recognized technology company.