Marketing Analytics Lead — Growth & Revenue Insights

WCL Group; New York (NY); On-site; USD 88,000 - 121,000; Full time

Job summary

WCL Group is seeking a Marketing Analysis/Coordinator IV in New York for a 12-month on-site assignment. You will research market conditions, track trends, and build analytics to drive revenue.

This role requires extensive experience in marketing analytics, dashboarding, and forecasting, with strong Salesforce, Pardot, and Adobe Analytics expertise. You will collaborate with growth marketers to design tests, interpret results, and guide investment decisions while owning KPI frameworks and funnel

Qualifications

• 8+ years of marketing analytics, growth analytics, revenue operations, or similar roles.
• Strong command of B2B funnel analytics and attribution.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions with speed and clarity.
• Experience with Salesforce CRM, Pardot, and Adobe Analytics.

Responsibilities

• Forecast and track marketing and sales trends, analyzing data insights.
• Research consumer opinions and marketing strategies with cross-functional teams.
• Develop data collection methods and organize surveys or use existing data.
• Analyze competitors' pricing, sales, and distribution methods.
• Measure effectiveness of marketing, advertising, and communications programs.
• Identify advertising needs and develop procedures.
• Direct trained survey interviewers.
• Build dashboards and automated reports reflecting performance against KPIs.
• Run cohort analyses to understand lead quality and ROI.
• Forecast pipeline, revenue contribution, and scenarios to guide budget.

Skills

Verbal communication

Written communication

Negotiation skills

Customer service

Time management

B2B funnel analytics

Dashboard development

Forecasting models

Salesforce CRM

Pardot

Adobe Analytics

Marketing analytics experience

Education

Bachelor's degree in marketing or equivalent training

Tools

Salesforce CRM

Pardot

Adobe Analytics

Job description

WCL Group is seeking a Marketing Analysis/Coordinator IV in New York for a 12-month on-site assignment. You will research market conditions, track trends, and build analytics to drive revenue.

This role requires extensive experience in marketing analytics, dashboarding, and forecasting, with strong Salesforce, Pardot, and Adobe Analytics expertise. You will collaborate with growth marketers to design tests, interpret results, and guide investment decisions while owning KPI frameworks and funnel