Senior Marketing Programs Lead: Demand Gen & ABX

Talent Groups; Lowell (MA); On-site; USD 55,104 - 68,880; Full time

Job summary

A leading recruitment firm in the Lowell area is looking for a Lead Technical Recruiter to drive demand generation efforts. The ideal candidate should have 5-8 years of B2B software lead/demand generation experience and a Bachelor’s degree. Responsibilities include developing program plans, measuring marketing campaign effectiveness, and collaborating closely with sales and marketing teams. This role offers a competitive contract pay rate and is suitable for mid-senior level professionals seeking growth opportunities.

Qualifications

• 5–8 years of experience in B2B software lead/demand generation.
• Proven success in lead and demand generation strategies.
• Experience in highly automated marketing environments.

Responsibilities

• Develop and execute a comprehensive demand generation program plan.
• Measure and report on marketing campaign effectiveness.
• Collaborate with sales and marketing teams.

Skills

B2B software lead/demand generation experience

Excellent written communication skills

Metrics-driven mindset

Interpersonal abilities

Education

Bachelor’s degree

MBA

Tools

Salesforce

Eloqua

Job description

A leading recruitment firm in the Lowell area is looking for a Lead Technical Recruiter to drive demand generation efforts. The ideal candidate should have 5-8 years of B2B software lead/demand generation experience and a Bachelor’s degree. Responsibilities include developing program plans, measuring marketing campaign effectiveness, and collaborating closely with sales and marketing teams. This role offers a competitive contract pay rate and is suitable for mid-senior level professionals seeking growth opportunities.