Head of Lead Gen & Demand Marketing

Frtservices; Medford (MA); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Fun and diverse colleagues

Free drinks and snacks

Free access to onsite gym

401k with company match

Income protection plans

Close to public transit

Free parking onsite

Job summary

A leading technology-based services firm is seeking a Head of Lead Generation to design and implement integrated marketing programs. The role involves collaborating with sales and product teams to enhance brand visibility and drive demand. Ideal candidates have robust B2B marketing experience and are skilled in campaign execution and analysis. This position requires commuting to the Medford office 2/3 days a week, offering a salary range of $125,000-$150,000 plus bonuses.

Qualifications

• 10+ years of B2B marketing experience with 5+ years owning integrated campaign strategy.
• Deep understanding of the buyer’s journey and sales cycles.
• Proven ability to work in a fast-paced, hands-on environment.

Responsibilities

• Design and execute multi-channel campaigns.
• Own campaign performance from concept to execution.
• Track and report on campaign effectiveness.

Skills

B2B marketing experience

Lead generation knowledge

Excellent communication skills

Relationship building

Experience with marketing automation tools

Tools

Pardot

Salesforce

ZoomInfo

Google Analytics

Job description

A leading technology-based services firm is seeking a Head of Lead Generation to design and implement integrated marketing programs. The role involves collaborating with sales and product teams to enhance brand visibility and drive demand. Ideal candidates have robust B2B marketing experience and are skilled in campaign execution and analysis. This position requires commuting to the Medford office 2/3 days a week, offering a salary range of $125,000-$150,000 plus bonuses.