Marketing Programs Manager (B2B / SaaS)

JMD Technologies Inc.; Lowell (MA); Hybrid; USD 57,859 - 61,992; Full time

Job summary

A tech company is seeking a Demand Generation Programs Manager to drive B2B SaaS demand generation initiatives. This role involves leading multi-channel campaigns and managing CRM systems. The ideal candidate will have over 5 years of experience in demand generation and be skilled in marketing automation tools like Eloqua. The position has a hybrid work model with a competitive hourly compensation ranging from $42 to $45.

Qualifications

• 5+ years of B2B SaaS demand generation or lead generation experience.
• Hands-on experience with marketing automation tools preferred.
• Strong metrics orientation with a track record of achieving measurable goals.
• Excellent written communication skills.

Responsibilities

• Lead end-to-end demand and lead generation programs.
• Plan, execute, and optimize multi-channel campaigns.
• Manage campaign execution using marketing automation platforms.
• Define success metrics, track performance, and report on ROI.
• Apply strong positioning and messaging principles.

Skills

B2B SaaS demand generation

Lead generation

Marketing automation tools

Strong metrics orientation

Excellent written communication

Tools

Eloqua

Salesforce

Job description

Demand Generation Programs Manager

Location: Greater Lowell Area, MA (Hybrid 2 days onsite)

Employment Type: Contract

Status: Accepting Candidates

About the role

This role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment.

Key Responsibilities

• Lead end-to-end demand and lead generation programs across email, webinars, direct mail, and ABX/ABM
• Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline
• Manage campaign execution using marketing automation platforms and CRM systems
• Define success metrics, track performance, and report on ROI and funnel impact
• Apply strong positioning and messaging principles to improve engagement and conversion

Qualifications

• 5+ years of B2B SaaS demand generation or lead generation experience
• Hands‑on experience with marketing automation tools (Eloqua preferred) and Salesforce
• Strong metrics orientation with a track record of achieving measurable goals
• Excellent written communication skills

Compensation (MA Pay Transparency)

Estimated hourly range: $42.00/hr - $45/hr (W-2)

Final rate within this range will be based on skills, experience, and interview results

Seniority level

Mid‑Senior level

Job function

• Project Management and Information Technology
• IT Services and IT Consulting