Marketing Program Manager

Talent Groups; Lowell (MA); On-site; USD 55,104 - 68,880; Full time

Job summary

A leading recruitment firm in the Lowell area is looking for a Lead Technical Recruiter to drive demand generation efforts. The ideal candidate should have 5-8 years of B2B software lead/demand generation experience and a Bachelor’s degree. Responsibilities include developing program plans, measuring marketing campaign effectiveness, and collaborating closely with sales and marketing teams. This role offers a competitive contract pay rate and is suitable for mid-senior level professionals seeking growth opportunities.

Qualifications

• 5–8 years of experience in B2B software lead/demand generation.
• Proven success in lead and demand generation strategies.
• Experience in highly automated marketing environments.

Responsibilities

• Develop and execute a comprehensive demand generation program plan.
• Measure and report on marketing campaign effectiveness.
• Collaborate with sales and marketing teams.

Skills

B2B software lead/demand generation experience

Excellent written communication skills

Metrics-driven mindset

Interpersonal abilities

Education

Bachelor’s degree

MBA

Tools

Salesforce

Eloqua

Job description

Lead Technical Recruiter at Talent Groups

Base pay range: $40.00/hr - $50.00/hr

Responsibilities

• Develop and execute a comprehensive demand generation program plan and budget
• Measure, analyze, and report on marketing campaign effectiveness
• Manage and accurately forecast marketing program budgets
• Build and execute account-based experience (ABX) programs
• Establish repeatable processes for program development and follow-up
• Partner closely with sales and business development teams for timely communication
• Collaborate with Portfolio Marketing, Field Marketing, Operations, Creative, and Web teams
• Maximize ROI through internal partnerships and external vendors

Qualifications

• 5–8 years of B2B software lead/demand generation experience (preferred)
• Bachelor’s degree required; MBA is a plus
• Proven success in lead and demand generation
• Excellent written communication skills (must-have)
• Strong metrics-driven mindset with proven measurable results
• Experience in highly automated marketing environments
• Understanding of positioning principles and methodologies
• Experience with Salesforce, Eloqua, or similar platforms (plus)
• High integrity, attention to detail, and organizational skills
• Strong leadership, influence, and interpersonal abilities

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Human Resources, Marketing, and Business Development

Industries: Human Resources Services and Market Research

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