Senior Marketing Manager - AI-Driven Growth & Strategy

Visa; Miami (FL); Hybrid; USD 131,000 - 210,000; Full time

Job summary

Visa is seeking a Sr. Marketing Manager to join the Marketing Services Commercialization team in LAC, driving strategic initiatives that expand our portfolio and integrate emerging technologies like AI to enhance client outcomes.

You will define the vision, collaborate with global teams, and scale best practices to reinforce Visa’s position as a trusted partner for high-impact marketing engagements.

Qualifications

• 8+ years experience with a bachelor’s degree or 5+ years with an advanced degree.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

Responsibilities

• Lead strategic initiatives to advance Marketing Services capabilities with a focus on innovation scalable solutions and emerging technology applications in marketing.
• Drive adoption of new capabilities across a global network of teams ensuring measurable impact for Visa and our clients.
• Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client facing use.
• Support the evaluation and introduction of new sponsorship and partnership opportunities for our clients to maximize business impact.
• Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
• Partner with cross functional teams including Brand Digital Experiences Sponsorships Insights and Analytics Finance and Visa Consulting and Analytics to deliver seamless execution.
• Champion best practices and knowledge sharing across the Global Marketing Services community.
• Support high impact client engagements as needed to reinforce our value proposition.

Skills

Marketing strategy

Product lifecycle

Promotional activities

Cross-functional teams

Channel programs

Technical sales support

Product advertising

Education

Bachelor's degree

Advanced degree

Job description

Visa is seeking a Sr. Marketing Manager to join the Marketing Services Commercialization team in LAC, driving strategic initiatives that expand our portfolio and integrate emerging technologies like AI to enhance client outcomes.

You will define the vision, collaborate with global teams, and scale best practices to reinforce Visa’s position as a trusted partner for high-impact marketing engagements.