Sr. Marketing Manager

Visa; Miami (FL); Hybrid; USD 131,000 - 210,000; Full time

Job summary

Visa is seeking a Sr. Marketing Manager to join the Marketing Services Commercialization team in LAC, driving strategic initiatives that expand our portfolio and integrate emerging technologies like AI to enhance client outcomes.

You will define the vision, collaborate with global teams, and scale best practices to reinforce Visa’s position as a trusted partner for high-impact marketing engagements.

Qualifications

• 8+ years experience with a bachelor’s degree or 5+ years with an advanced degree.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

Responsibilities

• Lead strategic initiatives to advance Marketing Services capabilities with a focus on innovation scalable solutions and emerging technology applications in marketing.
• Drive adoption of new capabilities across a global network of teams ensuring measurable impact for Visa and our clients.
• Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client facing use.
• Support the evaluation and introduction of new sponsorship and partnership opportunities for our clients to maximize business impact.
• Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
• Partner with cross functional teams including Brand Digital Experiences Sponsorships Insights and Analytics Finance and Visa Consulting and Analytics to deliver seamless execution.
• Champion best practices and knowledge sharing across the Global Marketing Services community.
• Support high impact client engagements as needed to reinforce our value proposition.

Skills

Marketing strategy

Product lifecycle

Promotional activities

Cross-functional teams

Channel programs

Technical sales support

Product advertising

Education

Bachelor's degree

Advanced degree

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

Visa will accept applications for this role until at least 10-30-2026

Job Description

The Sr. Marketing Manager will be part of the Marketing Services Commercialization team. This team leads strategic initiatives that expand and enhance our Marketing Services portfolio in LAC. This person will play a key role in developing market leading solutions including marketing strategy and capabilities, integrating emerging technologies such as artificial intelligence AI to improve client marketing outcomes. In this role, you will help define the vision and partner closely with global teams and markets to continuously evolve Marketing Services offerings, accelerate adoption, and scale best practices, strengthening Visa's position as a trusted partner for differentiated, high-impact marketing engagements. All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. Claude code among others) to support everyday work.

Key Responsibilities

• Lead strategic initiatives to advance Marketing Services capabilities with a focus on innovation scalable solutions and emerging technology applications in marketing.
• Drive adoption of new capabilities across a global network of teams ensuring measurable impact for Visa and our clients.
• Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client facing use.
• Support the evaluation and introduction of new sponsorship and partnership opportunities for our clients to maximize business impact.
• Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
• Partner with cross functional teams including Brand Digital Experiences Sponsorships Insights and Analytics Finance and Visa Consulting and Analytics to deliver seamless execution.
• Champion best practices and knowledge sharing across the Global Marketing Services community.
• Support high impact client engagements as needed to reinforce our value proposition.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a bachelor's degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.

Preferred Qualifications

• 9 or more years of relevant work experience with a bachelor's degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $130.900,00 to $ 210.000,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.