Global Marketing Advisory Leader

Visa; San Francisco (CA); On-site; USD 258,000 - 452,000; Full time

Job summary

Visa is seeking a Vice President, Strategic Marketing Advisory, to build and scale a differentiated global marketing advisory practice within Global Marketing Services. This leader will provide trusted, retained advisory support to clients, elevating Visa’s role beyond campaigns to enterprise-level transformation and CM0-level guidance.

The role requires deep marketing expertise, consulting leadership, and the ability to drive cross‑regional collaboration with regional Marketing Services teams,

Qualifications

• 12+ years of work experience with a bachelor's degree or 10+ years with an advanced degree or 8+ years with a PhD.
• Significant client-facing experience advising C-suite and other senior executives and leading complex, multi-stakeholder engagements.
• Experience leading in a global, multi-region environment with matrix leadership and cross-functional collaboration.
• Proven track record building or scaling an advisory or consulting practice, including proposition design and delivery leadership.
• Strong financial and analytical acumen for managing revenue, pipeline and profitability objectives.

Responsibilities

• Define the vision, strategy and multi-year roadmap for a differentiated Strategic Marketing Advisory practice.
• Own the end-to-end marketing advisory portfolio across brand, growth, customer, product marketing, experiential and transformation advisory.
• Develop scalable frameworks, methodologies, diagnostic tools, playbooks and engagement models for regional execution.
• Create the commercial model and go-to-market approach for marketing advisory services, including pricing principles and delivery models.
• Drive global commercialization with regional leaders to build pipeline, improve win rates and grow high-value advisory revenue.
• Lead senior client engagements advising CMOs and senior marketing leaders on growth, brand and transformation priorities.
• Partner with cross-functional teams to combine capabilities and deliver integrated client solutions.
• Shape and support complex cross-market opportunities, RFPs, and articulated value propositions.
• Establish a global operating model, governance and quality assurance across regions.

Skills

Executive leadership

Marketing strategy

CMO advisory

Global collaboration

Business development

Consulting leadership

Commercial modeling

Stakeholder mgmt

Education

Advanced degree

Bachelor's degree

MBA

PhD

Job description

Visa is seeking a Vice President, Strategic Marketing Advisory, to build and scale a differentiated global marketing advisory practice within Global Marketing Services. This leader will provide trusted, retained advisory support to clients, elevating Visa’s role beyond campaigns to enterprise-level transformation and CM0-level guidance.

The role requires deep marketing expertise, consulting leadership, and the ability to drive cross‑regional collaboration with regional Marketing Services teams,