Senior Marketing Insights & Analytics Lead

The Kraft Group & Affiliates; Foxborough (MA); On-site; USD 90,000 - 135,000; Full time

Job summary

The Kraft Group & Affiliates is seeking a Principal Marketing Insights Analyst to lead measurement, reporting, and insights across marketing campaigns and programs. You will transform data into actionable guidance, partner with leadership and external teams, and drive decisions with a data-driven mindset.

Based in Foxboro, Massachusetts, this hands-on role emphasizes paid social data, campaign performance, and cross-functional collaboration to optimize marketing impact and program evaluation.

Qualifications

• Bachelor's degree in statistics, marketing analytics, or related quantitative field.
• 6-8 years of experience in professional analytics or marketing analytics.
• Proficiency in Excel; experience with SQL, Python or R is preferred.
• Deep familiarity with paid social and other digital marketing channels and common performance metrics.
• Excellent communication skills with ability to distill data into concise narratives for senior leaders.
• Experience with analytics tools such as Google Analytics and advertising platform reporting tools.
• Strong analytical and problem-solving skills.

Responsibilities

• Analyze marketing and program performance across paid media, websites, social media, and partner initiatives to identify trends and drivers.
• Develop measurement plans, KPIs, monitor trends, and recommend optimization opportunities.
• Collaborate with internal teams and vendors to improve analytical methodologies and measurement frameworks.
• Develop data-driven insights to inform campaign optimization and program design.
• Lead market research activities to generate insights about target audiences.

Skills

Excel proficiency

SQL

Python or R

Paid social analytics

Communication skills

Data storytelling

Analytical thinking

Education

Bachelor's degree in statistics/quantitative field

Tools

Google Analytics

Advertising platform reporting tools

Job description

The Kraft Group & Affiliates is seeking a Principal Marketing Insights Analyst to lead measurement, reporting, and insights across marketing campaigns and programs. You will transform data into actionable guidance, partner with leadership and external teams, and drive decisions with a data-driven mindset.

Based in Foxboro, Massachusetts, this hands-on role emphasizes paid social data, campaign performance, and cross-functional collaboration to optimize marketing impact and program evaluation.