Portfolio Marketing Analyst: Growth & Insights

The Kraft Heinz Company; Chicago (IL); On-site; USD 78,000 - 97,000; Full time

Job summary

The Kraft Heinz Company is seeking an analytical, strategic thinker for the Portfolio Marketing team in Chicago. You will analyze consumption and panel data, market research, and consumer insights to inform campaigns for Back to School and Evergreen occasions, collaborating with brand management, sales, eCom & customer marketing, and external partners.

This role focuses on campaign analysis, defining success metrics, developing roadmaps, and cross-functional collaboration to drive growth across

Qualifications

• 1+ years of experience in marketing analytics, market research, or a related field.
• Strong analytical and problem-solving skills, with ability to interpret complex data.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Strong knowledge of consumer behavior and market trends, particularly in the food and beverage industry.
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
• Strong organizational skills to manage multiple projects with complex deliverables and stakeholders.

Responsibilities

• Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio marketing campaigns.
• Define success metrics for portfolio programs, leveraging data and insights from brand and sales teams.
• Develop campaign roadmaps with milestones and deliverables in collaboration with leadership and partners.
• Collaborate with cross-functional teams to identify brand priorities and KPIs for portfolio campaigns.
• Coordinate with internal and external creative teams to ensure timely and on-budget project delivery and reviews.

Skills

Marketing analytics

Analytical thinking

Cross-functional collaboration

Data interpretation

Communication skills

Organizational skills

Job description

The Kraft Heinz Company is seeking an analytical, strategic thinker for the Portfolio Marketing team in Chicago. You will analyze consumption and panel data, market research, and consumer insights to inform campaigns for Back to School and Evergreen occasions, collaborating with brand management, sales, eCom & customer marketing, and external partners.

This role focuses on campaign analysis, defining success metrics, developing roadmaps, and cross-functional collaboration to drive growth across