Senior Marketing Insights & Analytics Lead

The Kraft Group; Foxborough (MA); On-site; USD 84,000 - 126,000; Full time

Job summary

Blue Square Alliance Against Hate Corp in Foxboro, MA, seeks a Principal Marketing Insights Analyst to lead measurement, reporting, and insights across marketing campaigns, partner programs, and related initiatives.

You will translate data into clear, actionable recommendations, design measurement plans, build executive dashboards, and collaborate with internal teams and external partners to optimize performance.

Qualifications

• Bachelor's degree in statistics, analytics, or related field.
• 6-8 years of professional analytics, marketing analytics, or related role.
• Proficiency in Excel; experience with SQL, Python or R preferred.
• Deep familiarity with paid social and other digital marketing channels and metrics.
• Excellent communication skills; ability to distill data for senior leaders.
• Experience with analytics tools such as Google Analytics and reporting platforms.

Responsibilities

• Analyze marketing and program performance across paid media, websites, social media, and partner initiatives to identify trends, opportunities, and performance drivers.
• Develop measurement plans, establish campaign KPIs, monitor performance trends and risks, and recommend optimization opportunities.
• Partner with internal teams and third-party vendors to evaluate and improve analytical methodologies and measurement frameworks.
• Develop data-driven insights and actionable analysis that inform campaign optimization, audience strategy and program design.
• Lead the design, execution, and analysis of market research to generate insights into target audiences and their response to campaigns.
• Prepare and deliver executive dashboards and regular reporting on campaign and program performance.

Skills

Excel

SQL

Python

R

Education

Bachelor's degree

Tools

Google Analytics

Ad platform reporting tools

Job description

Blue Square Alliance Against Hate Corp in Foxboro, MA, seeks a Principal Marketing Insights Analyst to lead measurement, reporting, and insights across marketing campaigns, partner programs, and related initiatives.

You will translate data into clear, actionable recommendations, design measurement plans, build executive dashboards, and collaborate with internal teams and external partners to optimize performance.