Senior Analyst Marketing Analytics

AutoZone, Inc.; Memphis (TN); On-site; USD 70,000 - 95,000; Full time

Job summary

AutoZone, Inc. in Memphis, TN seeks a Senior Analyst to maximize the value of marketing data and media investments by measuring performance and translating results into clear recommendations for marketing and business leaders.

You will own marketing KPI dashboards, ensure data accuracy and consistent metric definitions, and collaborate across Marketing, Data Science, and agencies to deliver integrated performance insights in a fast-paced environment.

Qualifications

• 2–4 years in retail or digital marketing focusing on performance measurement.
• Experience with KPI governance, metric definitions, and dashboards.
• Ability to translate analytics into actionable, executive-ready insights.
• Strong cross-functional collaboration across marketing, data science, and agencies.

Responsibilities

• Own marketing KPI framework and performance reporting.
• Analyze paid media performance and ROAS; flag anomalies.
• Develop and maintain dashboards and recurring reports.
• Provide strategic insights to improve marketing ROI.
• Ensure data quality and governance across data sources.

Skills

Python

SQL

Data Visualization

Communication

Marketing analytics

Education

Bachelor's degree

Master's degree preferred

Tools

BigQuery

Tableau

Power BI

Looker

Job description

The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. We are seeking a Senior Analyst to maximize the value of our marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. This role will own marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. We value continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders

• Marketing Measurement & KPI Governance: Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards to ensure consistency and alignment across teams and partners
• Paid Search Optimization: Analyze paid search performance metrics to maximize ROAS. Investigate performance fluctuations or flag conversion anomalies
• Performance Reporting & Dashboard Management: Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance
• Marketing & Media Performance Analytics: Analyze marketing channel and paid media performance, identify key drivers of results, and provide recommendations to improve effectiveness, efficiency, and ROI
• Strategic Insights & Business Recommendations: Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making
• Data Quality & Cross-Functional Collaboration: Ensure reporting integrity through data governance, validation, and quality controls while partnering with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights
• Experience: 2–4 years in Retail Marketing, Consumer Marketing, or Digital Marketing with a focus on marketing performance measurement and reporting.
• Technical Skills: Proficiency in Python and/or R and SQL (BigQuery or equivalent); Experience building and maintaining dashboards in a data visualization tool (e.g., Tableau, Power BI, Looker, or equivalent); Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint; Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools; Hands-on experience with paid search platforms (e.g., Google Ads, Microsoft Advertising) and web analytics (e.g., Google Analytics, Adobe Analytics) is a plus
• Dynamic Environment: Comfort working in a fast-paced environment with multiple concurrent projects
• Communicate for Impact: Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders
• Education: Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or related discipline. Master’s degree preferred