Senior Consumer Insights Manager: Strategy & Growth

Kraft Heinz, Inc.; Chicago (IL); On-site; USD 104,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401k matching

Life insurance

Disability insurance

Paid time off

Flexible work arrangements

Job summary

Kraft Heinz is seeking a strategic, hands-on Consumer Insights Manager in Chicago to partner with marketing and cross-functional teams. You will translate consumer and market data into actionable recommendations that inform brand positioning, renovation, and innovation decisions.

You will lead research programs end-to-end, integrate diverse data sources, and present clear narratives to stakeholders. This role requires strong storytelling, analytical thinking, and vendor management in a

Qualifications

• Proven experience with both primary and secondary research approaches.
• Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents).
• Experience managing research vendors and executing end-to-end studies.

Responsibilities

• Serve as a strategic partner to brand and marketing teams; shape insight-led strategy and priorities.
• Lead consumer research programs (qualitative and quantitative) from design through execution and synthesis.
• Provide actionable recommendations rooted in consumer understanding, business context and market dynamics.
• Support product renovation and innovation decision-making, including limited-time offerings and new concepts.
• Evaluate communication and activation effectiveness to optimize messaging and media decisions.
• Integrate primary and secondary data sources and internal datasets to identify trends and opportunities.
• Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels.

Skills

Strategic thinking

Analytical skills

Storytelling

Stakeholder management

Tools

Nielsen

Circana

Mintel

Job description

Kraft Heinz is seeking a strategic, hands-on Consumer Insights Manager in Chicago to partner with marketing and cross-functional teams. You will translate consumer and market data into actionable recommendations that inform brand positioning, renovation, and innovation decisions.

You will lead research programs end-to-end, integrate diverse data sources, and present clear narratives to stakeholders. This role requires strong storytelling, analytical thinking, and vendor management in a