Senior Marketing Enablement Product Leader

Acima Leasing; Draper (UT); On-site; USD 130,000 - 195,000; Full time

Benefits offered by this job

On-site gym and showers

Free car charging

LinkedIn Learning

Job summary

Upbound Group is seeking a Senior Product Manager – Marketing Enablement to lead the strategy and capabilities powering modern marketing across its brands, including Acima and Rent-A-Center. This in-office role sits in Draper, UT and requires experience translating marketing strategy into scalable product platforms.

The ideal candidate understands digital marketing, personalization, experimentation, and AI-enabled marketing, and can align teams across Marketing, Product, Technology, and Data to

Qualifications

• 5+ years in Product Management, Digital Product or Marketing Technology.
• Experience owning product strategy, roadmaps, and cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, and lifecycle marketing.
• Familiarity with MarTech, CRM/CDP, personalization, automation, and experimentation.

Responsibilities

• Own Marketing Enablement product strategy, vision, and roadmap.
• Lead marketing tech initiatives across identity, data, personalization, and automation.
• Collaborate with Marketing, Product, Engineering, Data, and Analytics.
• Define success metrics and drive measurable outcomes.

Skills

Product management

Digital marketing

Marketing technology

Roadmaps

Cross-functional collaboration

Data analytics

Stakeholder management

AI in marketing

Tools

MarTech platforms

CRM/CDP

Personalization engines

Marketing automation

A/B testing platforms

Job description

Upbound Group is seeking a Senior Product Manager – Marketing Enablement to lead the strategy and capabilities powering modern marketing across its brands, including Acima and Rent-A-Center. This in-office role sits in Draper, UT and requires experience translating marketing strategy into scalable product platforms.

The ideal candidate understands digital marketing, personalization, experimentation, and AI-enabled marketing, and can align teams across Marketing, Product, Technology, and Data to