Senior Product Manager — Marketing Enablement & Growth

Acima Digital; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Full health benefits (Medical/Dental/V

401(k) match

DTO (5%/4%)

HSA with company contribution

Tuition reimbursement (STEM)

LinkedIn Learning

On-site gym and showers

Free car charging

Job summary

Upbound Group seeks a Senior Product Manager – Marketing Enablement to drive the product strategy for marketing capabilities across our brands. You will lead initiatives spanning MarTech, identity and data, personalization, experimentation, and automation to improve customer engagement and business outcomes.

The role requires strong cross-functional leadership, deep understanding of digital marketing, and the ability to translate strategy into scalable product platforms across multiple business

Qualifications

• 5+ years of Product Management, Digital Product, Marketing Technology, or related experience.
• Experience owning product strategy, roadmaps, and complex cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and customer engagement.
• Experience with MarTech platforms, customer identity/data, CRM/CDP, personalization, marketing automation, or experimentation platforms.
• Understanding of how AI and machine learning can improve marketing, personalization, customer insights, content, and decision-making.
• Experience partnering closely with Engineering, Data, Analytics, and Marketing teams.
• Experience working across multiple brands, business units, or stakeholder groups is strongly preferred.
• Strong analytical skills and a demonstrated ability to connect product investments to measurable business outcomes.
• Excellent communication, leadership, and stakeholder-management skills.
• Ability to navigate ambiguity, influence without direct authority, and bring diverse teams together around a shared strategy.

Responsibilities

• Own the Marketing Enablement Product Strategy – Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.
• Build Modern Marketing Capabilities – Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.
• Connect Marketing and Technology – Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.
• Partner Across the Enterprise – Work across Marketing, Product, Engineering, Data, Analytics, and our lines of business to identify shared needs, establish priorities, and drive alignment.
• Improve the Customer Journey – Create more relevant and personalized experiences across acquisition, conversion, engagement, retention, and re-engagement.
• Drive Experimentation & Measurement – Establish a test-and-learn mindset using experimentation, analytics, and customer insights to continuously improve experiences and marketing effectiveness.
• Deliver Measurable Outcomes – Define success metrics and demonstrate impact through improved conversion, engagement, retention, marketing efficiency, and customer lifetime value.

Skills

Product management

Cross-functional collaboration

Digital marketing

MarTech platforms

AI in marketing

Tools

CRM/CDP

Marketing automation

Experimentation platforms

Job description

Upbound Group seeks a Senior Product Manager – Marketing Enablement to drive the product strategy for marketing capabilities across our brands. You will lead initiatives spanning MarTech, identity and data, personalization, experimentation, and automation to improve customer engagement and business outcomes.

The role requires strong cross-functional leadership, deep understanding of digital marketing, and the ability to translate strategy into scalable product platforms across multiple business